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Louis Vuitton Marquee Powered by CAO Group's Dynasty® LED Lamp
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Cutting-edge lighting project adorns the new Crystals shopping complex in Las Vegas'
CityCenter
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Salt Lake City – December 8, 2009 - The CAO
Group, Inc., Dynasty® LED lamp is the driving
force behind the dazzling display on the new Louis Vuitton store at the Crystals
City Center in Las Vegas. The display was unveiled December 3rd as the centerpiece
and crown jewel of the new Daniel Libeskind-designed Crystals shopping complex at
the City Center on the Las Vegas Blvd, "The Strip".
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"We're thrilled with how the display turned out, "said John Mulliken, VP, Store
Planning and Development for Louis Vuitton, North America. "John Fox and the CAO
Group's Dynasty lamps have created a breathtaking display that perfectly captures
the power and beauty of the Louis Vuitton brand. Truly stunning."
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The full video display, designed by internationally acclaimed lighting expert John
Fox of Fox & Fox Design, features 5,000 Dynasty® lamps and is nearly 80'x 80'
in area coverage. It was built to display full video motion, as well as "flash-bulb"
bursts that are evocative of the Eiffel Tower strobe lighting, visible nightly in
Paris. The unique ALL-WHITE LED video facade took two years to complete from inception
and six months to construct. It will last for years to come because the façade uses
less than 5o00 watts and uniquely contains patented Dynasty® LED lamps that
feature a 360-degree emission light beam pattern and easily replaceable lamps.
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"This is such a beautiful and unique project, and the CAO Group was the only company
with the LED that could pull off the artistry of the design," Fox said. "No one
is able to do what they're doing. As a result, the rest of the lighting industry
is well behind them."
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Fox and his team, in collaboration with the skilled engineers at Lighting Science
Group, were contracted to conceptualize, design and construct the LED video display
by Louis Vuitton executives, who charged him with creating something that would
evoke the elegance of the brand while also capturing the imagination of people on
the crowded Vegas strip. Fox searched for a year looking for a versatile exterior
LED lamp that would deliver enough light and maintain its sophistication but was
unable to find one until he discovered the Dynasty® LED line.
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"This is a tremendous win for The CAO Group, and we're very thankful to be involved
with John Fox and the Louis Vuitton team," said Densen Cao, CEO of the CAO Group.
"The beauty and vibrance of the Dynasty® lamp, in partnership with the Louis
Vuitton brand, truly makes this project extraordinary. It is something to behold
for all lighting and video enthusiasts, and the general public will experience this
spectacular display for years to come."
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The CAO Group's LED lighting division features several lamps in various sizes. To
learn more about the CAO Group and the Dynasty® lighting division, please visit
http://www.caogroup.com.
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For more information about Fox and Fox Design, please visit
http://www.foxandfoxdesign.com/.
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About CAO Group The CAO Group, Inc. (CAO), under the direction of Dr. Densen Cao,
PhD, offers design, integration and manufacturing of Veterinary, Dental, Forensic,
Optoelectronic components, Solid State Signage, and Solid State Lighting products.
CAO is headquartered in West Jordan, Utah, where the company operates an EN 13485
certified and FDA registered R&D/manufacturing facility. CAO is an innovative leader
in technologies for engaged business. CAO owns more than 60 issued U.S. and international
patents and more than 80 pending patents. In diode laser technology, CAO, marketed
through its OEM partner, has produced more than 8,000 diode laser systems in the
human medical and dental industries.
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*Dynasty is a registered trademark of the CAO Group, Inc. (CAO)
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PR Contacts
Alex Koritz
Sprout Marketing for CAO Group, Inc.
(801) 641-3808
alex@sproutmarketing.com
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Troy Jenkins
Director of Marketing and Communications, CAO Group, Inc.
(801) 256-9282
troy.jenkins@caogroup.com
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